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These criteria translate into actions. Here’s our checklist of actions that effective business writers take:
Any time you get confused or distracted as you read, ask yourself if the writer neglected one of these criteria. Or if you ever feel lost as you’re writing, assemble your ideas by taking these actions.
Most business readers will only give a document about fifteen seconds to catch their attention. When readers’ time is valuable, the rest of the document has to hold their attention. The best way to make sure people read your whole document is to focus your message and then deliver it in clear, logical, correct language.
So take the time to think about your readers’ needs, organize your information logically, and present it clearly. Easy-to-grasp language and correct grammar and punctuation will keep your readers focused on your message. Considering these criteria and taking these actions will boost your professional image and credibility.