Write It Well

Why are you writing? It’s a basic question, but if more writers answered it before they hit the keyboard, I’m convinced the world would be a better place. Think of all the times you’ve run into confusion with the written word — in legal documents, owners’ manuals, and sales brochures. Or think of the times you bristled at a writer’s pompous tone and had to sift through flowery language to find the facts of the matter. Writers create confusion when they don’t know why they are writing.

Before you sit down to write, ask yourself:

• Who will read my words? 
• What should my reader do or learn? 

Keep your goals and your audience clearly in mind as you compose. Your reader will appreciate it, and your words will be more focused and effective. For more tips on writing effectively, check out Write It Well’s selection of books on professional writing.