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October 10th, 2008

Writing Globally

If this week’s teetering worldwide financial markets didn’t prove we’re a tightly connected globe, the recent surge in overseas outsourcing and international collaboration can leave no doubts. What does globalization mean for business communications? Try these tips when communicating with a global audience:

  • Doublecheck your writing for regional figures of speech or obscure jargon that might confuse a nonnative speaker (or even a native speaker).
  • Take yourself lightly when confusion arises. Remember that English isn’t the most widely-spoken language in the world — and when choosing a second language, people are more likely to learn Hindi, Arabic, or Mandarin.
  • Finally, direct, active sentences work just as well for the global audience as the coworker down the hall. Baggy language and passive voice can be particularly confusing to a nonnative speaker.

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