Marketing Writing
Click here for a one-page PDF about this training.
We can deliver this course in our virtual training room or in your offices. Here are some of our on-site offerings:
- 1.5-day workshop for mixed audiences
- One-day basic workshop
- Half-day advanced workshop
Contact Write It Well to discuss the best training solution for your audience.
Our Marketing Writing workshop is designed for anyone who needs to write clear, crisp, audience-focused copy for print or the Web.
In this workshop, you’ll learn practical, immediately useful techniques. You’ll be able to write from your readers’ point of view, organize information clearly and logically, and present a professional image of yourself and your organization.
You’ll master these challenges and more:
- Focus on the audience and the benefits
- Use a consistent format that’s easy to skim
- Use language, tone, and style that communicates easily to a diverse audience
- Identify and target different keywords and key phrases for each webpage, and adjust your marketing tactics based on results
- Develop a call to action
Here’s our three-step training approach:
- We assess writing samples and review objectives to customize the curriculum for your organization.
- During training, we encourage active participation through discussion and practice.
- Participants apply concepts and techniques by evaluating, editing, planning, and drafting job-related documents. The instructor offers one-to-one feedback.
Testimoninals
“We’re a multinational marketing organization, and just about everybody in the organization writes for our site. There’s always room to improve our image by improving our writing.
Write It Well’s workshop laid a foundation for improved writing across the board. They covered topics like thinking about our audiences, and using lists and text formats to make reading easier.
They adapted our own marketing copy to illustrate techniques and keep the training relevant. They showed us how to articulate the benefits of our products and services, use keywords effectively, and position our messages with diverse audiences.
They also gave us tools to help all our writers maintain a consistent voice and style. It was a fast-moving and engaging workshop.
– Martin Johnson, Director of Corporate Marketing, Check Point Software Technologies.”
